MAXIM Mela

MAXIM Mela is an exciting marketing fair that brings together students from XIMB and other top business schools. The event is all about conducting market research for a leading company and analyzing consumer pain points and brand opportunities through gamification. It's a unique opportunity for students to get hands-on experience in the world of market research and marketing strategy, while also having fun and networking with their peers. With its engaging activities and lively atmosphere, MAXIM Mela is a must-attend event for anyone interested in marketing and business.